Wibson is a startup that developed a blockchain-based consumer data marketplace. Today it
announced it plans to run a trial with Telefónica. Wibson’s platform enables users to sell anonymous personal information to advertisers and businesses. In the test Telefónica will act as a notary, verifying subscriber information for customers of it’s Uruguay telecoms brand, Movistar.
Telefónica is an
investor in Wibson through its Wayra investment arm. In 2018 the telecoms company funded the San Francisco company alongside DGG Capital and Kenetic Capital.
The team behind Wibson is from Grandata which applies “big data to social relationships and human behavior to identify market trends and predict customer actions,” according to its website. Its primary customers are telecoms and financial firms including Telefónica and Santander.
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