Kickstarter plans to embrace blockchain for crowdfunding. Given its role in raising $6 billion across 200,000 projects, it wants to build a decentralized protocol for crowdfunding, with itself as the first customer. However, the protocol will also be open to others.
By developing the software that others can use, effectively Kickstarter is making it easier to attract a whole lot more competition for itself.
It gave three reasons for wanting to migrate to blockchain, but it’s worth exploring the landscape before we get to that.
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