Yesterday Eminem and Snoop Dogg performed at the MTV Video Music Awards as Bored Ape Yacht Club NFT characters in the Otherside metaverse. The two artists performed a rendition of their “From the D 2 the LBC” track which was launched in June with a BAYC video.
This year’s awards also featured a metaverse awards category, although no blockchain platforms were nominated.
The Eminem Snoop Dogg performance was a massive promotion for the Otherside, the metaverse experience being launched by BAYC founder Yuga Labs and Animoca Brands. At one point in the video below (2.14), you see another object in the background, an alien Koda character from the Otherside. It shouldn’t be a big surprise because famed music promoter Guy Oseary – known for managing Madonna and U2 – represents Yuga labs.
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