Today Ticketmaster announced the acquisition of blockchain smart ticketing app Upgraded. The start up was founded in 2016 in Walnut Creek California. When event owners adopt the mobile app, they get transparency about what’s happening with the tickets for their events, so in theory, it helps with ticket scalping.
Upgraded’s CEO Sandy Khaund outlined his ambitions to
Forbes last year: “When you go to Ticketmaster, you get a drop-down that says PDF, postal service or will call. In the short term, I want to be the fourth option. In the long term, I want to be the only option. The other three options should not exist.”
“Ticketmaster is constantly exploring emerging technologies, and there aren’t many that have the unique possibilities of blockchain,” said Justin Burleigh, Chief Product Officer at Ticketmaster, North America. “We think blockchain and UPGRADED will continue our progress to improve ticketing and create a safer and more seamless experience.”
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