Blockchain ticketing service True Tickets has partnered with enterprise CRM system Tessitura which serves over 700 not-for-profit arts and cultural institutions worldwide. The aim is to assist organizations in Tessitura’s Network with their COVID-19 reopening plans through contactless ticketing.
True Tickets initially focused on preventing touting and other issues in the secondary markets for tickets. Through the platform, venues can track how digital tickets are transacted, eliminate fraud, and gain better visibility of who uses each ticket to manage patrons’ experience more effectively.
The partnership with Tessitura is a result of a two-year collaboration that started with one of Tessitura’s member venues to keep tickets out of the hands of brokers.
Article continues …

Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
