Ubisoft is partnering with blockchain game The Sandbox to introduce Rabbids, mischievous rabbit-like characters to the metaverse. Ubisoft joins a list of over 200 partners, including Snoop Dogg and The Walking Dead that manage a digital area in The Sandbox.
Rabbids started as side characters in another video game series. The characters quickly became popular, leading to a standalone video game series developed by Ubisoft, a TV show and a feature film that’s about to be released on Netflix. In 2020, before the non-fungible token (NFT) craze, Ubisoft launched digital collectibles of the Rabbid franchise. The initial project was an effort to raise money for the United Nations Children’s Fund.
The digital creatures that will be introduced to Sandbox’s metaverse have visually evolved from the ones launched in 2020. They are more interactive and engaging than the original NFTs. Players will also be able to use The Sandbox’s Game Maker creation tools to create their own games incorporating Rabbid IP.
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