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Martial Arts group UFC to adopt blockchain collectibles

MMA Mixed Martial Arts

Today, Vancouver-based Dapper Labs announced a licensing partnership with UFC to develop blockchain collectibles for mixed martial arts fans. The digital collectibles for the Ultimate Fighting Championship will be available on Dapper Labs’ Flow blockchain platform. 

Dapper Labs is famous for creating the popular CryptoKitties app on Ethereum. Since then, it has worked with the NBA for blockchain collectibles and raised $11 million in funding from Andreessen Horowitz and Warner Music Group, among others. 

The company announced its Flow platform six months ago with a focus on building blockchain games, authenticating digital collectibles, and developing fan tokens for music artists and sports personalities. With the agreement with UFC, fans could purchase, trade, and own authentic, limited-edition blockchain collectibles underpinned by Flow. 

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