On Tuesday Under Armour launched a charitable non-fungible token (NFT) to celebrate Stephen Curry’s record for lifetime 3-point shots in basketball. The Golden State Warriors player beat the existing Ray Allen’s record last Tuesday at Madison Square Garden by scoring the 2974th 3-pointer of his career.
To celebrate the feat, Under Armour and Curry Brands partnered with Gala Games, a blockchain game developer. Together, the three brands launched Genesis Curry Flow NFTs, a digital version of the basketball sneakers that Stephen Curry was wearing when he broke the record. Besides working as a display NFT, the shoes will also be wearable as in-game assets in the metaverses of Town Star, originally developed by Gala Games, as well as Decentraland and Animoca’s Sandbox.
The NFT itself was designed by creative agency Berlin Cameron, minted by NFT company NewKino and sold via NFT marketplace, Luna. In total, 2974 editions of the digital asset were sold to commemorate the 2974th record at a fixed price of $333, bringing total revenues of the initiative above $990,000. A sign that the NFT bubble is still alive and well is the resale price of the most common NFT at just under $2,000, while the rarest version where only 30 were minted is going for $70,000.
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