Consumer goods company Unilever is embracing web3 and the metaverse. Unilever owns a raft of household names, including Magnum, Ben & Jerry’s, Vaseline, Dove, Hellmann’s mayo and 400 others.
The company has created a cross-functional Web3 collective across marketing, finance, legal, media, procurement and licensing. On the one hand, Unilever is keen to embrace these new virtual worlds. But at the same time, it wants to mitigate the risks and concerns around web3 and the metaverse.
“We’re currently on the cusp of a seismic shift: the biggest change to the digital landscape, and culture, since the dawn of social media in the early 2000s with Web2,” said Emily O’Brien, a Program Director of Unilever’s in-house Web3 Collective.
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