The latest brand to enter the metaverse is UPS, with the launch of a venue in blockchain-based Decentraland. The shipping firm is squarely targeting small businesses.
Many brands see the metaverse as an important fourth dimension touchpoint, adding to in-person contact, phone and web support. UPS is no different, but at this stage, it’s not offering one-to-one interaction. That would involve having UPS staff on hand 24/7 when metaverse stores don’t yet receive massive traffic.
Instead, it’s embracing one of the metaverse’s key advantages: for events. It will host talks by well-known small business experts on various topics such as raising funding, cashflow management and taking advantage of the latest technology.
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