Visa announced the launch of the Visa Masters of Movement campaign, a fan experience bringing together football and art in celebration of FIFA World Cup 2022. Partnering with crypto-currency exchange Crypto.com, the campaign will kick off with an NFT (non-fungible token) auction ahead of the World Cup. During the World Cup, fans attending the tournament will be given an opportunity to create their own digital art.
As of today, Visa will auction five minted NFTs capturing iconic World cup goals from legendary footballers Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen and Maxi Rodriguez. The digital artwork was designed using tracking technology that records player movement such as passes, ball position etc, into an artwork algorithm. While fans with the highest bid will receive the NFT along with a printable art file and signed memorabilia, Visa will also donate proceeds from the auction to UK-based charitable organization Street Child United.
A clever aspect of the NFTs is from a licensing perspective is it doesn’t require image rights from players which might already be committed to other companies.
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