Yesterday Visa unveiled a web3 loyalty engagement solution. The objective is to enable brands to easily offer rewards in the real world, online and virtual worlds. At a strategic level, we believe one of the drivers is the adoption of a Visa wallet, a point not particularly mentioned in the announcement.
“Consumers are looking to engage with brands in new ways, and traditional loyalty programs have not evolved over the past decade. Imagine earning a unique digital collectible, whether it’s from purchasing tickets for a sports event or participating in an augmented reality treasure hunt,” said Kathleen Pierce-Gilmore, SVP and Global Head of Issuing Solutions, Visa.
“Our new innovative digital loyalty solution empowers brands to reward customers not only for their transactions but for their active engagement, paving the way for secure, seamless and immersive digital and real-world experiences at their fingertips.”
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