Earlier this week, Vivendi Group announced its first Vice President of Web 3.0, Fabien Aufrechter. The French group owns film and TV company Canal+ and big six global advertising agency Havas, amongst other publishing and gaming interests.
“Following a hackathon attended by experts from all our businesses, we identified major projects within the metaverse, leveraging our intellectual properties, and are currently assessing their technical feasibility and business model,” said Félicité Herzog, Vivendi’s Chief Strategy and Innovation Officer.
Aufrechter previously led Havas Blockchain since its launch in 2018 as an ICO advisory firm, which tried to weed out the dodgy crypto initiatives by launching a ’10 commandments’. It evolved into a blockchain and crypto startup studio. In 2019 it launched fan tokens to reward sports fans for their engagement. Despite the early move, others have dominated the sector, with Socios creating a massive business in that niche.
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