Vodafone UK is
running an interactive campaign to give away the recently released iPhone 11. The company has launched a blockchain-enabled AR game, Find Unlimited, with startup BLOCKv.
Remember Pokemon Go? Find Unlimited is similar to it in that the user has to explore the city of London for the chance to win Apple prizes. The difference is the items that a user collects will be unique with a blockchain recording the ownership.
The company said it had dropped about 36 AR ‘Vatoms’ equally distributed across six busy locations in Central London. Each user can interact with a Vatom only once. The game is playable by anyone only for two hours during the day, but Vodafone customers get a head start with clues of locations of the Vatoms.
Article continues …
Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
