Walmart has filed several trademarks covering blockchain, non-fungible tokens (NFTs), cryptocurrencies and the metaverse. The CNBC report that first broke the news mentioned seven separate applications, but we found 20 registered on 30 December 2021. Walmart published a job ad for a lead for digital currency and cryptocurrency five months earlier.
The company is extending its main Walmart trademark and the B2B Walmart Connect brand to a whole raft of new areas. Plus it’s launching three home delivery brands which are likely a nod to the metaverse: Verse to Home, Verse to Store, Verse to Curb.
Activities covered by the trademarks are extensive, with a slight emphasis on NFTs. However, it includes providing a community token and cryptocurrency exchange services. The trademark application with the longest list of services can be found here.
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