Web3 fantasy sports platform Sorare has partnered with Major League Baseball (MLB) in its first expansion beyond football. Following a partnership with America’s Major League Soccer, the MLB deal represents a major milestone for Sorare in the U.S. and globally.
The non-fungible token (NFT) based game launched in 2019 and initially partnered with individual soccer teams across leagues to mint limited edition trading cards of the players. Users purchase these NFT cards and use them to build a five-player weekly line-up whose performance depends on how the athletes play in real life. Sorare managed to sign up almost every major soccer team in Europe, partner with leagues including La Liga and Bundesliga, and sign up national teams during the Euro 2020 tournament, such as France and Belgium.
Until recently, its focus was mostly in Europe since that is where football has a strong presence and financial backing. Last year, Sorare raised $680 million in funding, after which it opened offices in the U.S. and this March, finalized the deal with the MLS. The partnership with MLB further emphasizes its American expansion efforts.
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