WisdomTree is one of the trail blazing incumbent asset managers in the tokenization field. Last year it launched WisdomTree Prime, a retail mobile app for digital assets, which supports Bitcoin, Ether, tokenized gold and WisdomTree digital funds, including a tokenized money market fund (MMF). Now it has launched WisdomTree Connect targeting businesses and institutions.
A key difference between Prime and Connect is Prime users access their funds via the app, whereas Connect users can hold the tokenized MMFs in self hosted wallets or via a third party custodian. Over time it sees this as the foundation of a B2B2C distribution platform enabling its digital funds to be available on other customer facing platforms.
“With increasing interest in tokenized real world assets, WisdomTree Connect opens up additional business-to-business (B2B) and business-to-business-to-consumer (B2B2C) opportunities for WisdomTree to provide access to digital funds to on-chain firms without leaving the ecosystem,” said Will Peck, Head of Digital Assets at WisdomTree.
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