Denim brand Wrangler is celebrating its 75th anniversary and partnership with Grammy award winner Leon Bridges through the drop of a two-part non-fungible token (NFT) collection, which will combine virtual items and in-person experiences.
The first drop will consist of 75 NFTs showcasing a Leon Bridges’ signature dance move. The digital asset unlocks access to an online community, an animated NFT, a Wrangler branded digital wearable item for use in the Decentraland metaverse, and a pass to a VIP Bridges concert during New York Fashion Week in September of this year. Once the auction for the 75 NFTs ends, they can be traded on secondary marketplaces, including OpenSea.
In September, a second drop of a single NFT will feature a digital replica of Wrangler’s custom denim jacket and jeans created for Leon Bridges, which can be used in Decentraland. In addition to the digital outfit, the auction winner will get a physical replica of the outfit and access to exclusive content created by Bridges. The NFTs will be available on Ethereum’s blockchain through LTD.INC NFT platform, which is the same platform that will manage the first drop.
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