World Wrestling Entertainment (WWE) is joining Fanatics’ digital platform. The collaboration will incorporate e-commerce, licensed merchandise, physical trading cards and non-fungible tokens (NFTs).
More than a wrestling league, the WWE is positioned as a media and entertainment entity centered around the sport. Its services and products include television programming, live events, and publishing platforms. Streaming and TV partnerships include NBC Universal, FOX Sports, BT Sport, Sony India, and Rogers.
Fanatics is best known for its official sports licenses for apparel with most of the major U.S. sports and beyond and its major e-commerce outlet. Last year the company upended the collectibles industry by landing trading card deals with the player unions of the NFL, NBA and MLB and the league rights for the NBA and MLB.
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