Yves Saint Laurent (YSL) Beauty announced its latest NFT campaign today, “Black Opium: The Night is Ours”. The campaign release involves a two-part NFT series. Chapter one contains 2014 NFTs and will be provided alongside purchases of the Black Opium fragrance, starting from January 30 in the UK, US, France and Australia.
While the initial NFTs are a reward that includes a gift voucher, it also provides access to purchase a second tranche of NFTs, the Night Masters. Proceeds will go towards the Abuse Is Not Love charity program.
The company officially announced its entry into web3 in June 2022 when it released the Golden Block NFT series. It involved the creation of a token-gated page in collaboration with Arianee web3 solutions and musicians Agathe Mougin and Kittens. The proceeds went to the same charity.
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