Yesterday AdsDax, a decentralized advertising marketplace, said it has been running sizeable real-time advertising campaigns with major Indian entertainment company Zee Entertainment (market capitalization $2.5 billion).
AdsDax uses the Hedera Hashgraph distributed ledger technology (DLT) and said it achieved 1,300 cryptocurrency transactions per second (TPS).
Ryan Davies, CPO at AdsDax commented previously: “Lots of people within the ad industry had dismissed the idea of using blockchain technologies to measure the success of their advertising campaigns because of concerns over data throughput.”
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