Adidas has announced its presence in the metaverse. The sports apparel company has gotten hold of Bored Ape Yacht Club #8774, Indigo Herz, and branded it with the company’s logo. In addition, it has partnered with crypto influencer Gmoney and non-fungible token (NFT) series Punks Comics for the same initiative. But that’s one of several.
Two weeks ago, Adidas made its first appearance in the NFT world by launching a POAP (Proof of Attendance Protocol) token given to people who visited a particular web page. It enables the token owners to exchange the digital asset for some mystery item in the future. More than 3,300 copies of the same free token were minted as an animated badge, and so far, there have been 3832 re-sales.
Shortly afterward, a tweet from Adidas Originals more than hinted that the company had bought land in The Sandbox blockchain game.
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