Yesterday software company Adobe added support for the Solana and Polygon blockchains to its non-fungible token (NFT) offerings on its art platform Behance. The two blockchains are perceived as more sustainable, whereas previously, Behance supported NFTs on the Ethereum blockchain. Adobe has also made moves to address counterfeit NFTs through its Content Authenticity Initiative in collaboration with NFT marketplaces, including OpenSea, SuperRare, KnownOrigin, and Rarible.
Acquired by Adobe in 2012, Behance is used to showcase digital artwork. Last year, Behance introduced the ability for users to showcase their NFTs on Behance, although it does not support NFT sales. The crypto wallets that mint the NFTs are associated with Adobe IDs.
Adobe’s recent introduction of additional blockchain compatibility to Behance was in part motivated by the relative energy efficiency of Solana and Polygon, making them more environmentally-friendly alternatives to the Ethereum blockchain. Consumers have mounted a backlash against brands that promote NFTs, in part motivated by environmental concerns. When Salesforce announced it was getting into NFTs, 400 employees signed a letter objecting to the company’s plans.
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