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Ad blockchain Lucidity partners with Aqilliz for Zilliqa integration

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Yesterday, the blockchain advertising platform Lucidity announced a partnership with blockchain marketing firm Aqilliz. Under the agreement, Lucidity will be integrating its existing solution with the Zilliqa blockchain, the technology that Aqilliz uses. 

California-based Lucidity is using blockchain for ad verification for digital advertisers. It has a partnership with Toyota and ad agency Saatchi & Saatchi, following a 21% ad performance improvement during a test. Additionally, It ran pilots with the Interactive Advertising Bureau (IAB) Tech Lab’s blockchain pilot program. During this, it found that about 48% of ad clicks were wasteful and could not be confirmed. 

Meanwhile, Singapore-based Aqilliz is a blockchain firm created in collaboration with Zilliqa and exclusively uses the latter’s protocol for its clients across the digital advertising and marketing ecosystem. Aqilliz is Zilliqa written backward. 

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