Yesterday web3 loyalty platform Superlogic revealed it raised a $7.6 million in strategic funding round. Backers included Amex Ventures, Sangha Capital, 10SQ Capital, Nima Capital, Actai Unicorn Fund, Chainlink Capital and others. Amex participated in an earlier investment round. While one outlet claimed this brings the funding to $15 million, we believe it’s closer to $80 million. Superlogic represents a classic pivot from buzzy NFTs to a value added service for loyalty programs.
Superlogic is a new brand, but the company started as OneOf, an NFT platform that partnered with numerous big brands such as the Grammy’s, Warner Music, Sports Illustrated, Gatorade and eBay.
“At Sangha Capital, we believe the way Superlogic’s next-gen loyalty solution will reduce friction for the user, enhance engagement for brands, and unlock liquidity in the $700 billion global loyalty industry,” said Carolina Casas Forga, Co-Founder & Managing Partner at Sangha Capital.
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