Independent news organization Associated Press is launching its own non-fungible token (NFT) marketplace with collectibles of current and archived journalistic photos. The marketplace will be developed in partnership with NFT blockchain platform Xooa.
The Associated Press was founded in 1846 in an effort to promote unbiased journalism and report factual news. Since then, the cooperative has won 56 Pulitzer Prizes, 34 for photography.
While sports cards and limited caricature-like characters are easy to identify as collectible opportunities, photography has not been explored to quite the same extent. Sotheby’s has been regularly auctioning photographs since 1975 and in the Spring of 2021, it made more than $7 million in photograph sales across its New York and London houses.
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