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Binance launches blockchain NFT ticketing with Lazio

SS Lazio football soccer

Binance is partnering with Italian football team S.S. Lazio to launch a NFT ticketing system for the 2022/23 season. While a key aspect of the blockchain-driven solution is preventing counterfeit tickets, it will support a range of functions including access to matches, store discounts and LAZIO fan token giveaways.

Marketing Director of S.S. Lazio Marco Canigiani highlighted other perks that accompany the NFT tickets. “Our fans who explore this new technology will enjoy discounts for Europa League matches and online merchandise purchases, as well as additional rewards and unique experiences.”

Before this, the development of blockchain-enabled digital ticketing has mostly focused on tackling counterfeit tickets and extortionate pricing on resale tickets. Many venues have started to adopt blockchain ticketing, the UK’s Wembley Stadium, West Bromwich Albion FC, Dutch football club Ajax and even the Boston Symphony Orchestra

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