EY Skye, a Norwegian IT consulting firm acquired by EY last November, has developed a salmon tracing blockchain solution. The project was built on SAP’s Cloud Platform and tracks each fish as it goes through the supply chain – from egg to fillet.
An app will allow consumers to see where their fish has been, what ‘batch’ it is from, and even if the fish has been used in another product. Another feature will empower customers to rate their fish, giving businesses crucial market information.
Brand is also a prominent issue. It is estimated that over 20% of fish is mislabelled. To a country like Norway whose salmon industry is worth over $7 billion and produces 59% of the world’s farmed salmon supply, inferior producers using the “Norwegian” brand represents a serious risk.
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