Earlier this week, French agribusiness firm Avril Group announced it had joined the IBM Food Trust blockchain for food traceability. Initially, it will provide customers with provenance details of its fresh eggs brand Matines.
The Avril Group has a presence in about 21 countries and earned revenues of €6.1 billion ($6.7 billion) in 2018. Avril’s Matines brand positions its eggs as being high quality across several types, from organic to free-range and standard eggs.
In 2018 the company signed an agreement with an animal welfare NGO and made a commitment that by 2025 it would only sell eggs from hens reared in laying barns or under free-range, or organic conditions. Last year it went even further committing to raising hens without antibiotics and fed with 100% French cereals.
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