Today Gartner revealed that blockchain has entered its 2019 hype cycle for CRM sales. Using the technology for lead generation is at the ‘Innovation Trigger’, with the firm predicting it will mature in 5 to 10 years. The announcement comes less than a month after the
blockchain hype cycle release.
Gartner outlines the potential for distributed ledger technology (DLT) in sales, pointing out that it streamlines the lead generation process. A decentralized, trusted database of sources and contacts could be made possible with blockchain, allowing for traceable information and privacy protection.
Adnan Zijadic, Senior Principal Analyst at Gartner, said: “This is the first time blockchain is entering into the sales world and it has the potential to have a transformational impact on how sales organizations typically source leads and contact information.”
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