LVMH jewelry brand BVLGARI will adopt blockchain technology to track and trace donations associated with the Bvlgari X Save the Children collection in Japan. The luxury brand has partnered with the non-profit since 2009. It donates €75 ($89) for each sale of jewelry in the collection to the charity.
The new blockchain-based feature will issue a digital certificate for each piece of jewelry sold to enable purchasers to track the use of their donations and understand how the proceeds impact communities through an interactive digital experience.
Until now, $100 million has been donated to four key areas in youth assistance: empowerment, emergency assistance, education, and poverty alleviation. Through the digital experience, buyers can discover more about each area and read stories about children who benefited from Bvlagari’s donations.
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