NASCAR has partnered with non-fungible token (NFT) project Virtually Human Studio (VHS) in an effort to reach a younger demographic of fans. VHS operates digital horse racing game ZED Run, which will now feature NASCAR branded horses.
VHS is a company that is looking to use blockchain and other emerging technologies to enhance fan engagement through virtual reality-like solutions. The startup was founded in 2018 and currently, ZED is its only operating game.
Last month, the platform raised $20 million in a Series A round of funding led by The Chernin Group and Andreesen Horowitz to accelerate the development of ZED Run.
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