The Estonian blockchain company Guardtime has recently published a survey on consumer attitudes towards a central bank digital currency (CBDC). Across ten countries it found that 64% of consumers would be likely to use a digital currency at launch. Compared to other countries, the U.S. was more reticent, with almost 20% of respondents saying they would never use a CBDC.
Until now, limited research has been conducted globally into whether consumers are ready and enthusiastic for a CBDC, despite a BIS survey finding that 86% of central banks are actively researching the potential for a digital currency. Apart from think tank OMFIF’s early 2020 report that involved IPSOS/Mori questioning more than 13,000 people, Guardtime’s survey is one of the first global consumer studies in this area. PureProfile questioned over 900 people in July 2021.
The survey found a “broad, global willingness to use a digital currency”. Across four use cases, around 70% of people said they would adopt a CBDC within a year, with slightly more enthusiasm for using a CBDC for payment as opposed to switching away from cash savings or accepting a salary in CBDC.
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