Last year French beauty firm Clarins launched Clarins T.R.U.S.T. a blockchain traceability solution that demonstrates its responsible sourcing practices for plants used in its skincare products. We stumbled across it this week as it continues to roll out around the world, with the latest destination in Japan.
As part of its corporate social responsibility program, the aim is to demonstrate that the plants are fair trade or organic, with the certifications that accompany them. Clarins produces some of its plants in-house at “Domaine Clarins”, whereas others are farmed by certified supply chain partners with the producers identified in the T.R.U.S.T. app.
So far the traceability solution is available for 49 of its products.
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