Beauty brand Clinique is entering the non-fungible token (NFT) world with the launch of a marketing campaign involving the digital assets. Instead of launching NFTs as a line of products, the brand will use them strategically as rewards to three lucky winners of a promotional campaign.
Customers have to sign up to the Clinique Smart Rewards program and post a video or photo on social media about “your story” with selected Clinique’s tags to enter the competition. Entries will run until November 2nd, and the three winners will be announced by brand ambassadors. Apart from one of three minted NFTs, the winners will also win a decade-long supply of assorted Clinique’s products.
The program is structured so that entrants are actively promoting Clinique’s brand by sharing the campaign on their social media. Plus, Clinique gets to expand its mailing list. The added component of supplying an assortment of products for over a decade motivates more traditional consumers to get involved because there is a physical product-based reward in the campaign.
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