Coca-Cola has launched 136 digital collectibles to celebrate Pride Month, with the proceeds going to LGBTQIA+ charities. The non-fungible tokens (NFTs) were designed by South African fashion designer Rick Minsi, an LGBTQIA+ advocate. They feature beautiful brightly colored Coke bottles, with the 136 number as a nod to the age of the Coca-Cola brand.
Money isn’t the main objective. At a price of 335 MATIC ($167) the proceeds from the initial sale will bring in less than $23,000. However, a cut of re-sales will also be given to charity. What was slightly odd was the site didn’t mention the price anywhere, or we couldn’t find it. You had to connect your wallet and then click Mint before it would display the price.
Right now, 132 have already been minted, so by the time you read this, the NFTs will likely be sold out. However, fear not. They are available on OpenSea with a floor price of around $300, although the re-sales so far have been close to the mint price.
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