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Coca-Cola to launch NFTs in Decentraland

coca-cola nft non fungible token

Avatar developer Tafi has partnered with Coca-Cola to launch branded virtual wearables as non-fungible tokens (NFTs), including a ‘wearable’ jacket for avatars in the Decentraland metaverse. This will be Coca-Cola’s first NFT collection and is a celebration of International Friendship Day. Proceeds of the auction will go towards the Special Olympics

The NFT is a “Coca-Cola Friendship Box” inspired by vending machines. Inside the box there are three unique NFTs: a branded bubble jacket, a sound visualizer (such as the sound of a bottle opening or a beverage being poured over ice), and friendship card inspired by the collectible trading cards launched by Coca-Cola in the 1940s. The boxes include additional prizes to be unveiled when opened.

One feature specific to this NFT launch is that the digital assets can be worn within the virtual world Decentraland. Coca-Cola will even host a “Rooftop Party” on the platform to celebrate the launch.  

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Image Copyright: Coca Cola / Tafi