Following the success of NBA Top Shot, Dapper Labs has signed another sports deal. The company has announced a partnership with the Spanish football (soccer) league, LaLiga, to mint in-game moments and iconic historical video highlights from the past decade as non-fungible tokens (NFTs). The project will launch in the Summer of 2022 on Dapper’s Flow blockchain.
NBA Top Shot arguably helped put NFTs on the map. The app launched last year and exploded in popularity in January. Interest in these sometimes overpriced highlights has gone up and down over the course of the last couple of months. But Top Shot’s visibility helped to shape the path of a series of emerging initiatives in the digital asset space, many operating in the sports industry such as Tom Brady’s Autograph, Fanatics-backed Candy and London-based SportsIcon.
Dapper Labs’ objective is to get people to use cryptocurrencies. The company’s first project, CryptoKitties, had some success in 2017, but the viral trend eventually died off. With Top Shot, it became clearer that sports are an effective gateway to introducing crypto and other blockchain applications to a wider audience.
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