According to the Sports Business Journal, Dapper Labs is preparing to announce a partnership with the NFL and the NFLPA to launch a non-fungible token (NFT) product similar to NBA Top Shot. A matter of hours later, the deal was confirmed.
“We are thrilled to partner with Dapper Labs in its launch of NFL digital video collectibles,” said Joe Ruggiero, SVP of Consumer Products at the NFL. “We believe blockchain technology has great potential to enhance the NFL fan experience in the future and we are excited to have Dapper Labs as one of our first collaborators in exploring this emerging space.”
In early September, the NFL announced that teams would not be allowed to sign sponsorship deals with cryptocurrency firms or other blockchain-based initiatives. Teams were also banned from signing individual contracts for NFT products at a time where many leading sports teams had at least one deal in the works.
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