Blockchain firm Zytara has signed an exclusive partnership agreement with Seria A football club AS Roma. Zytara will pay AS Roma €36 million ($42 million) with support from the DigitalBits Foundation for a three-year deal that includes the DigitalBits logo on player jerseys.
DigitalBits is a standalone blockchain protocol that has a token with a market capitalization of $86 million. The sponsorship value is almost half of that amount.
As part of the agreement, AS Roma and Zytara will use the DigitalBits blockchain to create digital assets as well as digital collectibles such as non-fungible tokens (NFTs). The description of part of the offering seems similar to fan tokens. However, AS Roma already has a partnership with Socios.com for that very product. It also has an NFT deal with Sorare.
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