The nine piece non-fungible token (NFT) collection from luxury fashion brand Dolce & Gabbana, Collezione Genesi, sold for a total of $5.65 million on the UNXD digital platform. The most expensive piece went for $1.275 million.
As a luxury brand, Dolce & Gabbana’s clothing and accessories prices are on the high end. Online, the cheapest boots are priced at more than $500 and most cost well over $1,000. The fashion brand also produces one-off haute couture items that sell for thousands of dollars, often handmade and tailored for an individual client.
Consistent with its branding, the NFT collection was extremely scarce, enhancing its exclusivity. All nine NFTs were one-offs and featured both a physical item designed by Domenico Dolce and Stefano Gabbana and a digital high-design video. The pieces included clothing items for men and women and “museum-grade” jewelry collections.
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