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Electronic Arts cools on NFTs as gaming pushback escalates

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In an earnings call on Tuesday, Electronic Arts (EA) CEO Andrew Wilson dialed back enthusiasm related to non-fungible tokens (NFT). Since the last earnings call in November, Ubisoft unveiled a major game with NFTs, which received considerable negative feedback. And this week, Indie game publisher Team 17 dropped plans to introduce NFTs that were entirely unrelated to gameplay.

Before diving into Wilson’s comments, it’s worth noting that there are two potential avenues for blockchain games. On the one hand, it’s possible to incorporate NFTs, making in-game items more easily tradable. But additionally, Play-to-Earn games use gameplay design and fungible tokens to incentivize users both to play games and create user-generated content. In-game NFTs are the first step.

In the latest earnings call, EA’s Wilson said, “I believe that collectability will continue to be an important part of our industry and the games and experiences that we offer our players. Whether that’s as part of NFT and the blockchain, well, that remains to be seen.”

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