Today San Francisco based Loyyal announced that its enterprise blockchain loyalty solution is in production in the Emirates Skywards rewards program, and the companies have signed a three-year deal. We initially reported the relationship last August.
“As the first major airline rewards program to work with Loyyal’s blockchain platform, Emirates will achieve operational cost-savings, improve customer experiences and reduce the financial liability that inherently comes with large-scale loyalty programs,” said Greg Simon, CEO of Loyyal.
Similar to many other solutions, one of the most significant blockchain benefits is reducing the effort involved in reconciling separate systems. For example, if airline points can be earned by using certain taxis, then the car company and airline need to agree on the claim. By having a shared system, the reconciliation should disappear.
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