World-renowned football player Lionel Messi will launch a non-fungible token (NFT) collection on the digital marketplace Ethernity. The experience of participating in the auction is called Messiverse and people can pre-register to be notified of its drop.
In the last couple of months various sports clubs have partnered with blockchain-based initiatives to enhance their fan engagement offerings. NFT platforms and fan token services such as Sorare and Socios.com have partnered with numerous football clubs, including Barcelona, where Messi has played since 2004.
But athletes themselves are also taking notice of how they can benefit from their own licensed products in the blockchain industry. NBA athlete Spencer Dinwiddie attempted to tokenize his contract in 2020, but wasn’t allowed and instead issued a bond on business assets. Now he is launching a social media application that enables athletes and other celebrity figures to issue their own blockchain tokens.
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