Candy Digital, a new non-fungible token (NFT) developer, has already signed Major League Baseball (MLB) as its first long-term client. The company was founded by sports gear company Fanatics executive chairman Michael Rubin, Mike Novogratz CEO of digital assets fund manager Galaxy Digital, and investor Gary Vaynerchuk. Candy is owned by the founders’ respective companies, with Fanatics having majority ownership.
Each of the three founders brings something specific to the table. Rubin can present Candy to over 80 million Fanatics consumers while Novogratz and Vaynerchuk bring expertise in blockchain and social media marketing, respectively.
The NFTs will be developed by digital artists and be available on Candy’s platform. The first collectible to be launched on the platform will be a single edition and of Lou Gehrig’s speech in 1939 about his ALS diagnosis. Profits from the sale will support ALS charities.
Article continues …
Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
