World Wrestling Entertainment (WWE) has partnered with Blockchain Creative Labs for a multi-year agreement to launch tokens and digital collectibles on Labs’ platform. Blockchain Creative Labs is the non-fungible token (NFT) project set up by FOX’s Bento Box Entertainment. This will be the first launch of collectibles based on intellectual property that Fox doesn’t own.
The WWE collection will include minted moments, past and present celebrity fighters, and premiers of iconic events promoted by the organization. The NFTs will be powered by technology from Eluvio in which Fox has a significant investment. Eluvio’s blockchain operates on a sidechain of Ethereum and hence is interoperable with Ethereum and apparently other blockchains.
To get involved with the launch, consumers have to create a WWE digital wallet through Eluvio, but payment can be made through regular currency as well as crypto.
Article continues …
Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
