Clothing company Gap is entering the non-fungible token (NFT) sector through a partnership with digital artist Brandon Sines, the designer of Frank Ape (which is not connected to the Bored Ape Yacht Club NFTs). The collection is launching through a gamified digital experience that will enable consumers to own collectible Gap hoodie digital art, and for rarer NFTs, they can also receive a limited edition physical hoodie.
“Gap has always been at the intersection of music, art and culture, so we are excited about this growth opportunity in the digital space with artists like Brandon Sines,” said Chris Goble, Chief Product Officer and General Manager of Gap North America.
The collection will feature four different levels of rarity. NFTs will be released in order of scarcity, from least to most scarce. The Common hoodie will cost approximately $8.30, and it will sell as many as people demand within the two-day timeframe. The Rare NFT will be almost four times that price, costing around $24.90, and the Epic hoodie will be priced at $415. Consumers will have to collect the Common and Rare NFTs to have access to the Epic, which also unlocks physical hoodies designed by Brandon Sines. In addition, there will be a One of a Kind Auction at the end of the sale for unique Sines digital art and a physical hoodie.
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