On Sunday South Korean automotive manufacturer Hyundai Motors announced that it was entering the community-based non-fungible token (NFT) market.
The carmaker will collaborate with the ‘Meta Kongz’ NFT brand to release 30 new limited edition ‘Hyundai x Meta Kongz’ NFTs tomorrow, with further projects planned throughout the year. Meta Kongz are randomly generated profile picture NFTs, similar in concept to the Bored Ape Yacht Club (BAYC) NFT collection, released on the Korean Klaytn blockchain and with a floor price of around $13,000. Ten of the NFTs were sold to existing multi Meta Kongz owners for around $3,000.
Hyundai is also collaborating with the NFT and play-to-earn blockchain gaming brand Meta Toy DragonZ, and the NFT and metaverse platform WITCH.
Article continues …
Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
