Instagram will begin testing the implementation of non-fungible tokens (NFTs) on feeds to help support creators in the digital space. A limited number of artists will be able to share the digital collectibles on the social media platform with no associated fees for posting.
Like some other leading social media apps like TikTok and YouTube, a growing number of content creators share their work on Instagram and use it as their primary tool to reach their audience. The following they bring is an important market for the platform.
One of the challenges for Instagram is to support these creators so that they can make a living out of their content. With the rise of NFTs and given the nature of the product, the platform can implement features that help digital artists promote their work.
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