The Korean Professional Football Federation and its top league, K-League, announced a partnership with non-fungible token (NFT) developer Blueberry NFT. The groups will also collaborate on other projects for creating content.
K-league already has a league-wide partnership with digital sports collectibles platform Sorare. The key differentiator is the content of the NFTs. Sorare offers collectibles of digital player cards and sets up fantasy soccer games. In contrast, the agreement with Blueberry is around the commercialization of NFTs digitizing and selling key video moments in the game, mainly scoring.
Blueberry’s offering is somewhat similar to Dapper Labs’ NBA Top Shot. However, the latter seems to emphasize collecting moments and has some qualities of a fantasy league game, while Blueberry will be mainly commercializing videos.
Article continues …
Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
